PocketRep is an AI-assisted follow-up app for individual internet sales consultants. Every quote you sent, every comparison the shopper mentioned, and every thread stays attached to the lead. Heat ranks shoppers by where they are in the decision. Work My Book builds today's outreach list. Rex drafts the next email or text from that context. You review and send. Nothing sends automatically. It complements your dealership CRM. It does not replace it.
A day in the life: Heat, Work My Book, Rex
Your inbox is quote requests and your phone is texts. The pattern is always the same: send numbers, get silence. Heat ranks your shoppers: the one comparing your number against two stores, the one who watched your video walkaround, the one who asked about trade value yesterday. Work My Book builds today's outreach list. Rex drafts the next message from the actual thread: what you quoted, what they asked, where it stalled. You review and send.
Rank by decision stage
Comparing stores, waiting on trade numbers, ready for an appointment: each stage gets its heat. You stop treating a researcher and a ready buyer the same.
Today's outreach list
Work My Book orders your follow-up across email and text: who needs the walkaround, who needs the trade answer, who needs the appointment nudge.
Drafts from the thread
Rex is the AI sales coach. It reads the quote history and the shopper's questions, then drafts the next message with the real numbers attached. You review and send.
Four messages for quote shoppers
Quote shoppers need a consultant, not a quoter. Each message gives them something useful beyond the number.
Sharpen the right variable
Hey [First name], sent the numbers on the [Model]. Quick question: is payment, trade, or timing the part you are weighing most? I can sharpen the right one.
Make it personal
Hey [First name], I shot a quick walkaround of the actual [Model] so you can see the real car, not stock photos. Want me to text it over?
Be the straight answer
I know you are comparing stores, [First name]. I am not going to tell you we are always cheapest. I will show you the out-the-door number with everything in it so you can compare apples to apples. Want that?
Change the angle
Hey [First name], no pressure on the [Model] numbers I sent. If another store beat us, tell me where they landed and I will tell you straight if I can match it.
The trap internet consultants fall into
Resending the quote. If the numbers did not move them the first time, the same numbers will not move them the second time. Change the angle: ask what they are comparing, offer the walkaround, talk trade. The quote is the start of the conversation, not the whole thing.
For the full lead playbook behind the touches above, see our internet lead follow-up guide.
Internet sales follow-up questions
Should I follow up by email or text?
Use both, for different jobs. Email carries detail: quotes, breakdowns, links. Text carries the question that needs a fast answer. Log both in one place so the thread stays whole no matter which channel the shopper replies on.
How do I compete when the shopper is comparing five stores?
Be the fastest with the clearest numbers, then be the most useful. Every other store is sending the same quote format. You win by answering the real question behind the quote: payment, trade, timing, or trust. Ask which one it is.
Do video walkarounds actually help with follow-up?
They give the shopper a reason to re-engage that is not another price email. A short video of the actual car, with their name on it, proves you are a real person working their deal. Mention it by name in the follow-up so it feels personal, not broadcast.
What if the shopper went silent right after I sent numbers?
Do not resend the numbers. The silence is about something else: sticker shock, a better quote elsewhere, a spouse to convince, or timing. Ask one direct question about what changed instead of repeating what did not work.
Stop losing quote shoppers to the cheapest email.
PocketRep keeps every quote, comparison, and thread attached to the shopper so Rex drafts follow-up that answers the real question. It works alongside your dealership CRM. You review and send every message.
Written by Eddie Ponce, founder of PocketRep and automotive sales professional with nine years of experience.