PocketRep is an AI-assisted follow-up app for individual BDC representatives. Heat ranks your leads by intent and timing so your call list starts with the hottest. Work My Book builds the day's work list for your shift. Rex drafts texts and talk points from your lead notes. You review and send. Nothing sends automatically. It works alongside your dealership CRM. It does not replace it.
A day in the life: Heat, Work My Book, Rex
Your board has a hundred names. Speed-to-lead got the first touch out. Now it is touch four, seven, twelve, and every lead needs a reason to pick up. Heat sorts by who is most likely to set: fresh inquiries, missed appointments, re-engaged old leads. Work My Book gives you the call order for the shift. Rex drafts the opener from the lead's notes: the car they asked about, the time they wanted, the last thing they said. You read it, make it yours, and work the phones.
Call the hottest first
Fresh inquiry on an in-stock unit outranks a vague question from last week. Heat ranks by intent signals and timing so the top of your list is the best use of your talk time.
A call order for the shift
Work My Book turns the ranked leads into a work list for today: calls, texts, and follow-ups in an order that matches your shift, not the order the leads arrived.
An opener for every lead
Rex is the AI sales coach. It reads the lead notes and drafts the talk track or text: the vehicle, the last outcome, the appointment history. You review it and make the call or send the text.
Four touches for BDC volume
Built for the BDC rhythm: fast first touch, real reason for every follow-up, and a clean path to the appointment.
Qualify in one question
Hey [First name], it’s [Your name] with [Dealership]’s internet team. You asked about the [Model]. Quick question: are you looking to buy soon or just starting your research?
Rebook without guilt
Hey [First name], we had you down for [day and time] to see the [Model]. Something come up? I can hold a new time that works better for you.
Leave a door open
Hey [First name], it’s [Your name] from [Dealership]. Tried reaching you about the [Model] you asked about. Text me a good time for a quick 2-minute call?
Stay in the game
Hey [First name], checking in from [Dealership]. Still thinking about the [Model], or did your plans change? Either answer is fine.
The trap BDC reps fall into
Working the list in the order it was assigned. CRM tasks are chronological. Buyers are not. The lead from three days ago who asked about a specific in-stock car beats the lead from this morning who asked a vague question. Work by heat, not by timestamp.
For the full lead playbook behind the touches above, see our internet lead follow-up guide.
BDC follow-up questions
Do I need this if my dealership already assigns me CRM tasks?
CRM tasks tell you who is due. They rarely tell you why this lead matters now or what to say on touch eight. PocketRep sits next to the CRM: it ranks your leads by heat and helps you draft the actual touch from your notes.
How does speed-to-lead fit with a follow-up app?
Speed-to-lead wins the first touch. The app wins touches two through twenty. Most appointments are set on a follow-up, not the first call, so the system that keeps every lead's context sharp is the one that fills your show rate.
Can I really keep up with a high volume of leads?
Not by treating all of them the same. Heat ranking exists so your limited talk time goes to the leads most likely to set. Lower-heat leads stay organized with their context intact instead of getting blasted with generic messages.
Does this work for phone-first BDC agents, not just text?
Yes. The notes, heat ranks, and talk points Rex drafts are built for calls too. A sharper opener and the lead's real history in front of you before you dial is the whole point.
Volume without a system is just noise.
PocketRep ranks your leads by heat, builds your shift's work list, and drafts every touch from real lead notes. It complements your dealership CRM. You review and send everything.
Written by Eddie Ponce, founder of PocketRep and automotive sales professional with nine years of experience.