PocketRep is an AI-assisted follow-up app for individual car salespeople. It ranks your customers by heat, turns that into a daily work list with Work My Book, and Rex drafts your next message from your real notes. You review and send everything. Nothing sends on its own. It works alongside your dealership CRM. It does not replace it.
A day in the life: Heat, Work My Book, Rex
You open the app before the morning meeting. Heat has already sorted your book: the be-back who said Friday, the ghosted test drive from Tuesday, the sold customer hitting 90 days. Work My Book turns that into today's list in order. Rex drafts each message from your notes. You tweak, you send, you log the outcome. Ten minutes and the day has a plan.
Know who is hot
Every customer gets a heat level based on real signals. Recent test drive, stated timing, last outcome. No guessing about who to call first.
Today's list in order
Work My Book takes the heat across your whole book and gives you a ranked list for today. Work the top. The rest waits without getting lost.
Drafts from your notes
Rex is the AI sales coach. It reads your notes on the customer, the car, the objection, and drafts the next message. You review it and send it. The rep always sends.
Four texts a floor rep can use this week
Copy, fill in the brackets with real details, and send. Every template has one reason for the touch and one question.
Give them a reason to return
Hey [First name], it’s [Your name] at [Dealership]. You liked the [Model] but the numbers needed work. Want me to run a fresh pencil on it and text you where it lands?
Ask what is unresolved
Thanks for driving the [Model] today, [First name]. What is the one thing that still needs to make sense before it feels right?
Stay useful after delivery
Hey [First name], it’s been [time] since you took the [Model] home. Everything still treating you right? If anything ever feels off, text me first.
Earn the intro
Glad the [Model] is working out, [First name]. If anyone you know is car shopping and tired of the runaround, I would appreciate the intro. I will take care of them the way I took care of you.
The trap floor reps fall into
Chasing the newest lead and ignoring the book. The newest up feels urgent because they are standing in front of you. But the be-back from last week and the sold customer from two months ago are warmer. Your book is the only lead source that compounds. Work it every day.
For the full playbooks behind the touches above, see our test drive follow-up guide and our be-back follow-up guide.
Car salesperson follow-up questions
Is PocketRep built for reps or for dealerships?
For individual reps. The CRM belongs to the store and runs the store's process. PocketRep organizes your book, your notes, and your reasons to reach out. Your book follows you if you change stores.
How is this different from my CRM task list?
A CRM task tells you someone is due. PocketRep tells you why they matter now: the heat on the customer, the last outcome, the real context. Then Rex drafts the actual message from your notes instead of leaving you with a blank screen and a due date.
Does PocketRep send messages on its own?
Never. Rex drafts, you review, you send. Nothing goes to a customer without you taking the action. That is a hard rule, not a setting.
What does PocketRep cost?
Founding Rep is $39 a month for the first 500 reps, locked in as long as you stay continuously subscribed. Standard is $79 a month. There is a 7-day free trial and a card is required to start it.
Your book is your career. Work it like one.
PocketRep keeps your customers, notes, and heat in one place, so Rex can draft the next message from real context. It complements your dealership CRM. You review and send every message.
Still comparing options? See our honest roundup of follow-up apps for car salespeople.
Written by Eddie Ponce, founder of PocketRep and automotive sales professional with nine years of experience.