BDC stands for Business Development Center. It is the team at a dealership that handles internet leads, inbound phone calls, and appointment setting. BDC reps answer inquiries, confirm appointments, and hand showroom-ready opportunities to floor salespeople.
Why it matters for follow-up
A BDC appointment is only as good as the follow-through behind it. When an appointment no-shows or a lead goes quiet, it usually lands back on the salesperson. The reps who treat BDC leads like their own book, and follow up with real context instead of waiting for the BDC to re-engage them, are the ones who turn those appointments into deliveries.
"Our BDC sets the appointments, but if the customer doesn't show, that lead comes back to me. I'm the one who has to win the visit."
Keep every lead's context in one place.
PocketRep is an AI-assisted follow-up app for individual automotive salespeople. Rex helps you work every opportunity, whether it came from the BDC, the floor, or your own book. You review every message. You send every message.
Written by Eddie Ponce, founder of PocketRep and automotive sales professional with nine years of experience.