A mini-deal, or "mini," is a sale that pays the salesperson the store minimum commission. It usually happens on low-gross or loser deals where there is not enough profit to pay a real commission. Reps groan when they hear the word, because it means the deal took real work for minimum pay.
Why it matters for follow-up
Mini-deal customers often get treated like second-class buyers, which is exactly backwards. They were price-sensitive once, and they will buy again if someone stays in touch. A rep who works mini customers like full-gross customers, with real ownership follow-up, builds referral volume from the exact people other salespeople ignore.
"It was a mini, but I still sent the 30-day check-in. She just sent her sister to me."
Every customer counts. Even the minis.
PocketRep is an AI-assisted follow-up app for individual automotive salespeople. Keep every sold customer in your book and let Rex remind you when to check in. You review every message. You send every message.
Written by Eddie Ponce, founder of PocketRep and automotive sales professional with nine years of experience.