The desk log is the record of every deal structure worked at the sales desk. It tracks the numbers presented, the payments quoted, and the outcome of each pencil: sold, be-back, or dead. Managers use it to see exactly where each deal stands.
Why it matters for follow-up
The desk log tells you exactly where a deal died, which is the context a good follow-up message needs. A customer who left $40 a month apart needs a very different message than one who left over a trade value. Reps who check the log before they text follow up on the real objection instead of guessing.
"Check the desk log before you text him. We were $40 a month apart, not a thousand."
Never lose the context of a dead deal.
PocketRep is an AI-assisted follow-up app for individual automotive salespeople. It keeps the numbers, the objection, and the last outcome attached to every customer so Rex can draft a follow-up on what actually happened. You review it. You send it.
Written by Eddie Ponce, founder of PocketRep and automotive sales professional with nine years of experience.